Our goal is to transform the construction industry by challenging businesses, leaders and teams to think differently about the problems they face so that they can develop more innovative and effective solutions.
Albert Einstein
The construction industry is too important to get wrong. It delivers the homes we live in, the schools we educate our children in and the hospitals we rely on when we become ill. Yet for decades our industry has been notorious for low productivity, missed deadlines and shaky profit margins. Despite this, very little has changed - indeed a construction worker from a century ago would recognise most of what we still do today. If construction is to break out this cycle of poor performance then we need to transform the way we deliver construction projects, from inception to handover.
New technology can help but it is no silver bullet. Many organisations have invested millions in digital software and manufacturing hardware, only to see negligible improvements and a big hole in their balance sheets. It is our entire approach to construction that needs to change, not just the equipment we use. Unless we completely rethink the way we deliver in the built environment, from systems and processes to mindsets and behaviours, then purchasing new technology will have no better impact than attaching satellite navigation to a horse.
At Rethinking Construction we believe in approaching innovation and change in the construction industry differently, in a way enables organisations of all sizes to achieve breakthrough results. Innovation does not need to mean betting the firm on expensive and risky large-scale investments. Some of the biggest gains can be made from relatively simple changes to the way we procure, design and build that don’t require big budgets, just fresh perspectives and a willingness to experiment with new ideas.
That’s our role at Rethinking Construction, to be an agent of change for your business or project. We help organisations and teams take manageable steps to innovate and adapt to change in ways that work for them, whatever their size or role in the industry. We combine our expertise and experience in the construction sector with a deep understanding of innovation principles and processes, that empower your organisation to challenge outdated perceptions, develop breakthrough ideas, and achieve superior results.
If our purpose resonates with your organisation, find out more about our approach to innovation in the construction industry.
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